Club sports apparel Bookstore merchandise and store visual identity Events related to athletics programming (e.g., pregame celebrations, etc.) Recreation Center athletic venues (e.g., logo under the ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

“The new logo has been directly inspired by the original, historical version that existed in the Sixties. The modernist typography used dates from the Thirties,” the brand said in a statemen ...