Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...
The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, ...
The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days ...
The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to ...
TikTok is facing another shutdown in the United States if its Chinese parent company, ByteDance, does not find an American buyer.
Under an executive order signed by Trump on his first day in office, TikTok has until April 5 to divest of its Chinese ...
In an effort to influence public opinion, ByteDance has flooded the country with TikTok ad campaigns, which only heighten suspicions about the true nature of TikTok’s current operations.
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