The company enters a highly competitive market that includes companies that have been directly attacked by Donald Trump

Despite the name of the new cellular company and its association with the President’s family, the Trump Organization will not be directly involved in making Trump Mobile’s products or providing the phone service to customers. Instead, the company is using Trump’s name under a licensing deal.

The Trump Organization said its $47.45 monthly service will includes unlimited calls, text and data. It's also rolling out a $499 mobile phone.