The Secret Service reportedly bought some pricy air time during the Super Bowl—and they appear to be using it to feature one of their biggest failures. The agency tapped action movie director Michael Bay to shoot a $2-million recruitment ad airing on Super Bowl Sunday,

The ads for this year’s Super Bowl will seek to be as drama-free as possible as marketers continue to be terrified of stepping into any hot-button issues. Advertisers aren't only still chastened by th

To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think of his actions as a brand activation. To command and control as much of the nation’s attention as he could around the Super Bowl, Trump simply took a page out of the advertising playbooks for consumer products.