VW is trying to outdo its memorable 2011 'The Force' ad with a follow-up that stars a chubby dog and the return of Darth Vader. VW CEO Jonathan Browning joins Lunch Break to preview the ad.
Watch Volkswagen's "The Force" commercial set to air for Super Bowl XLV. Intel Made a Mistake Decades Ago. Now Its New CEO Has to Fix It.
Volkswagen has released an extended version of its Super Bowl ad ahead of the Big Game, and it may not be what you expected. While the automaker's teaser hinted toward yet another Star Wars-themed ...
Some accused Volkswagen of trafficking in stereotypes and “Get Happy” quickly became the most talked about and contentious Super Bowl ad. Volkswagen didn’t backpedal. It defended the ...
Volkswagen tapped into those childhood memories during Super Bowl XLV. In its ad, a kid was dressed up as Darth Vader and tried to see if the Force within him would move any objects while the ...
During the Super Bowl, Volkswagen released its first U.S. ad in 10 years. The ad focused heavily on VW's iconic Beetle, a car officially retired in 2019. This ad has left many wondering if the ...
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