And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep ...

As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations ... If you’re a fan of low-effort makeup, TikTok has the perfect lip product ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...