VisitBritain is focused on promoting the country's lesser-known sites, but CEO Patricia Yates acknowledges a big challenge it faces is getting people to understand there's a lot more to the island ...

To inspire visitors from the U.S to choose Britain for their next vacation, VisitBritain has launched a new on-screen global ...

In partnership with Expedia Group, VisitBritain has launched an international campaign to spotlight regional destinations and drive bookings to the North East of England, Scotland and Wales.

VisitBritain launched a global screen tourism campaign with a blockbuster inspired film called, Starring GREAT Britain.

Worse is to come, according to the latest VisitBritain prediction. From April, the UK will insist that all foreign visitors except Irish citizens must obtain an Electronic Travel Authorisation in ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To attract more young affluent Chinese to visit Britain and spend, we needed a new way to engage with them. First, we needed to change their perception of Britain from cold and aloof to warm and ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

According to research conducted by VisitBritain in 20 overseas markets, nine out of ten people who are interested in visiting Britain would be keen to see film and TV locations as part of their trip.