A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

In the sections below and in The New School Brand Standards Manual, you’ll find our bespoke font, color palette, and design systems that elevate this commitment. Adherence to these principles ensures ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand ...

From Pac-Man to Space Invaders, a new book from Monotype’s Toshi Omagari takes a deep dive into the distinctive typefaces of the golden age of arcade games The landscape of gaming has changed ...

OpenType is a font format that was designed by Microsoft ... a typeface digitally either to make it fit a space or for visual effect. If you do squoosh text, make sure you keep it to yourself.

It’s easy to feel that our work as designers is just a drop in the ocean, but design decisions—whether big or small—shape ...

Balance Getting the balance right of a typeface will help legibility. Contrast For example, bright text against a dark backdrop or vibrant against a pale background. Contrast can draw attention to ...

With over 1 billion designs created using fonts from the Monotype library, the partnership between Monotype and Canva ...

But while Christian Knoop, creative director of IWC, reckons that typography accounts for some 80% of a watch’s visual appeal, it remains the norm that many other major and even esteemed brands use ...