With a powerful logo and striking color ... The 2024 season saw on-site attendance at Hologic WTA Tour events increase by 15%, followers to WTA social channels jump by 25%, and the cumulative ...
The WTA announced a rebrand Thursday, and the initial discussion will likely center on the merits of the new logo, color scheme ... and tournaments,” WTA Tour chief executive Portia Archer ...
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Why the WTA Rebrand Put Women's Tennis Players at Center CourtThe WTA realizes that a brand isn't just a logo, font, or signature color ... When the new branding gets its first test of the Hologic WTA Tour at the BNP Paribas Open at Indian Wells on March ...
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WTA Tour hires London agency Nomad Studio for ‘bold’ rebrandThe WTA Tour has engaged London design agency Nomad ... The rebrand of the women’s tennis tour includes a new logo, bright green and purple palettes, and slogan – “Rally the world ...
If something looks different to you on the WTA's website ... Visually, the tour moved away from the silhouetted-player logo that defined it for the last half decade, instead shifting to bold ...
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