There are 12 fragrances inside, from well-known names such as Jo Loves and Byredo, as well as newer brands like Vyrao, Escentric Molecules, and Sana Jardin.

Let the (fragrance) notes be heard - and seen. In stark contrast to fragrance marketing's long-standing, sex-centric M.O., many of the category's buzziest brands today are leaning into perfume ...