Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American ...

Princess Lilibet has made a rare appearance alongside her mom, Meghan Markle, in a new photo featured on Meghan’s newly ...

Therefore, the former Suits star had to come up with a new name. The problem is the new one she chose “As Ever,” is not original either. In addition to the name change, Meghan ditched ARO’s ...

Duchess Meghan has shared a rare photo of her daughter Princess Lilibet as she reveals a new name and website for her ...

An independent NYC clothing brand named As Ever has detailed its concerns after Meghan Markle rebranded her lifestyle business venture to the same name. The Duchess of Sussex, 43, this week ...

One day after the Duchess of Sussex announced she was changing American Riviera Orchard to “As Ever,” the small company’s owner, Mark Kolski spoke out on Instagram amid a flurry of support.

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...

Meghan Markle’s American Riviera Orchard brand has been renamed to As Ever. The Duchess of Sussex shared the news in an ...

Soon, we’ll finally get a chance to taste Duchess Meghan ’s fruit preserves—but they’ll be branded under a different name ...

The founder of the New York-based “family” clothing business As Ever posted on social media following the Duchess’s rebrand announcement on Tuesday. Mark Kolski, its founder, vowed to ...