Fans of both Coca-Cola and Bacardi rum are about to see their dreams come true as the two beverage brands’ ‘game-changing’ collaboration is finally launching in the UK. The collaboration will see the ...

Cecilia is an AI-powered bartender who exists only on a touchscreen attached to a beverage machine. She is "not your typical ...

The company said its Bacardi Passionfruit (27% ABV) is tapping into the growing trend for flavoured rums, which is on an ...

Bacardi and Coca-Cola have partnered to launch a new ready-to-drink (RTD) serve. While this is the first time Bacardi and ...

Bacardi is one of the spirit world’s most recognizable names, and the company is packed with family history. Reporting for TODAY, NBC’s Sam Brock goes behind the brand to highlight the lasting legacy ...

In an exclusive TODAY Show segment, Rachel Dorion Guerin, sixth-generation family member, unveils treasured artefacts and ...

Your browser does not support the video element. Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba's freedom, fostered ...

Coca-Cola has brought its Bacardí and Coca-Cola ready-to-drink cocktail to the UK. Bacardí & Coca-Cola (rsp: £2.30) has ...

New contemporary bottle, new marketing campaign and new signature drink for iconic Italian vermouth brand HAMILTON, Bermuda--(BUSINESS WIRE)--Family-owned spirits company, Bacardi is meeting ...

But that’s not all - toast to spring with Applebee’s Cerveza & Sips! Make your margarita your way with Applebee’s $6 Watermelon Mana Margarita featuring Dwayne “The Rock” Johnson’s ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican ...