Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

Despite a ton of volatility, shares of Dutch Bros (BROS 2.99%) are still up 98% in the past 12 months (as of April 22). The ...

Starbucks is implementing a new dress code for workers starting in May that the coffee giant says will "create a sense of ...

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...