The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Ice Cream & Tea has recently implemented FLUX WMS solution to establish a global digital-intelligent warehousing management system.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Zhang Hongchao and Zhang Hongfu, founders of Chinese beverage giant Mixue Group, now have a combined net worth of $8.1 billion, surpassing Starbucks' former CEO Howard Schultz.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
Mixue Bingcheng, a bubble tea and ice cream chain from China, has officially dethroned McDonald’s and Starbucks to become the ...