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The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Turns out China's largest bubble tea and drinks chain, Mixue Ice Cream and Tea, which may be unfamiliar to many, boasts more outlets than either of the better-known chains. The company saw its ...
Mixue Ice Cream & Tea has recently implemented FLUX WMS solution to establish a global digital-intelligent warehousing management system.
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