Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently closed Fiesta Parade Floats.

The 136th Tournament of Roses Parade will ring in the new year on Wednesday. Here's how to watch or stream the New Year's Day tradition.

More than 800,000 people from across the country line up to see the spectacle every year, and millions more watch from home. NBC will broadcast the Rose Parade for the 98th year at 11 a.m. ET. The New Year’s Day tradition will also stream on Peacock.

With the 136th Rose Parade nearing, thousands of people will be descending on Pasadena to get a glimpse of the iconic procession, with many of them beginning on Tuesday to snag prime viewing spots along the route.

SkyCal was overhead as the dozens of floats expected to hit the streets of Pasadena on Wednesday for the Rose Parade began the trek to their starting positions.

Parade floats have arrived in their places in Pasadena for the 136th Rose Parade on New Year's Day 2025. Excited viewers are camping overnight along Colorado Boulevard to catch a front-row view of the ornate floats.