The report provides analysis of AI's transformative impact on the Indian advertising industry, reshaping brand-consumer ...

Day 2025 with creative pranks spanning from sleep jokes to dating callouts and fictional AI products, showing how humor ...

Every April 1st, brands dive into pranks – some clever, some questionable. But do these stunts create real engagement, or ...

IPL-related influencer content on YouTube, 51% enjoy behind-the-scenes cricket content the most, and 35% trust IPL influencer ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

The expansion of these offerings is part of YouTube’s broader effort to refine its revenue-sharing system, which continues to ...

According to X, the number of Gen Z users in Europe has risen significantly, with the platform reporting a 37% increase in ...

Among the key updates is a new campaign import function in Reddit Ads Manager, enabling advertisers to transfer campaigns ...

In this article, Preranaa Khatri of OML, explores the evolving monetisation strategies shaping the Indian creator economy, ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...