Korean beauty expert Alicia Yoon is bringing the best in K-beauty skincare over to the U.S. Warning: You may find yourself officially obsessed Kaitlyn is a former Assistant Style & Beauty Editor ...

Korean beauty and grooming products are known for their innovation; the rest of the world turns to Seoul for the next trend ...

Korean beauty or "K-beauty" continues to grow in popularity, you see it all over social media showing the latest trends for ...

As TikTok star Monica Ravichandran explains, calling this look “Latina makeup” is similar to generalizing a specific Korean makeup look as “Asian makeup,” even though women from different parts of the ...

“As a child of Korean immigrants, I learned the importance of sunscreen early on,” says Carol Lee, ELLE.com associate beauty e-commerce writer. “From watching my relatives, I internalized ...