Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and ...

South Korean tourists are flocking to Shanghai, drawn by its visa-free travel policy, luxury offerings, and cultural ...

However, LaoPu’s luxury positioning and fixed-price strategy — similar to global brands like Cartier and Tiffany — have helped it buck the trend. While traditional gold jewelry consumption fell 26.7% ...

In the ever-evolving landscape of luxury marketing, brands are increasingly leveraging creativity, cultural relevance, and ...

Partnerships, a cautious retail strategy, and social media marketing are keys for overseas independent designers looking to ...

Community-centered events and nostalgia-driven experiences are set to define China’s sports and fitness culture this year.

Nanjing mall’s jazz-themed washroom continues successful viral marketing strategy that has helped drive sales growth.

From artisanal gold to tarot cards, China’s educated urban women are driving a new era of thoughtful luxury consumption.

Global luxury brands embrace Chinese artisans and designers for Year of the Snake drops, marking a shift toward more nuanced ...

WeChat’s new feature streamlines social commerce, empowering brands to tap into China’s booming gifting economy.

With client loyalty plummeting worldwide, luxury brands must stand out from the sea of sameness by crafting client-centric ...