There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Discover how Rooster Punk’s bold B2B marketing campaign helped Allica Bank stand out, drive SME engagement, and win awards.

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Monica Kumar, EVP and CMO of Extreme Networks - a leader in cloud networking. Monica Kumar talks through her engineering ...

Learn how to speak the same language as your CFO, take more control over your value-creation plan, and build influence over ...

Explore how marketers can build trust and influence at the top table and enhance marketing’s strategic and commercial impact ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

Looking for the right B2B marketing agency for your needs? Our latest report reveals the biggest and best in the UK.

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...