Wavemaker, Spark Foundry, PHD emerge as top media agencies, as per New Business Barometer for 2024 by COMvergence.
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds ...
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and ...
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, ...
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...
Following a strong opening for 2025 in January, the Indian box office retained momentum even in February 2025, with domestic ...
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they ...
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B ...
Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...
With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, ...