Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...