Didier Truchot, chair of the board at Ipsos, said: “I am delighted to welcome these three new directors, whose skills and ...

Market research is a competitive industry with increasing legal and ethical requirements being placed on providers by clients ...

UK – The Office for National Statistics (ONS) has laid out plans to reform its economic statistics following a review that highlighted significant weaknesses in how it operates and its allocation of ...

The tool, called Price Check, provides users with a pricing study using standardised questions, which is generated using AI.

The tool, called Creative Data Feed API, will allow users to access what AI-generated advertisements drive emotional ...

The Incorporated Society of British Advertisers (ISBA) has appointed Simon Michaelides as its next director general, ...

Audience measurement and analytics firm Nielsen has had its contract extended until 2029 for measuring television viewers in ...

The US would benefit from an open, universal watermark to support improved media measurement, the Coalition for Innovative ...

Virginia Weil, Ipsos global service line leader, innovation, and Billie Ing, Ipsos global head of practices, Strategy3, said: ...

Ben Page, chief executive at Ipsos, said: “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from ...

European research industry representative body Esomar has launched a consultation on understanding the needs and challenges ...

A customer transformation programme has one goal: to increase Customer Salience within an organisation. To do that we need to ...