The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

If you've ever enjoyed an old fashioned or John Collins with bourbon, you might have thought it tastes a lot like your favorite whiskey. Jim Beam, a popular liquor brand based outside of ...

Booker’s Bourbon is back with its first 2025 release, and this time, the bottle is honoring one of Jim Beam’s most beloved former leaders. Dubbed Barry’s Batch, this release is dedicated to ...