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Behold the Arrival of ‘Streaming 2.0’! Just One Question: What’s ‘Streaming 2.0’?As UMG mega-studs like Lucian Graine and Michael Nash plot out the master strategy behind ‘Streaming 2.0,’ a bevy of questions are swirling. What will this bold and daring future of music streaming ...
Universal Music CEO Touts Streaming 2.0 Deals With Spotify, Amazon: “Where They Go, We Go With Them”
By Etan Vlessing Canada Bureau Chief Universal Music Group CEO Lucian Grainge sees future growth for his own major music label and others coming from new partnerships with top streaming platforms.
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