Cherry Coke was launched in 1985, and featured a pretty conventional logo back then, with a lowercase sans serif 'cherry' ...
How many of these businesses and logos do you remember? Some of the companies that sponsored car’s paint schemes in the ’90s no longer exist. Some sponsors are still going strong in the sport.
The rainbow logo was used by Apple from 1977 to 1998 ... Microsoft made letterman's jackets in the '90s, too. This one is a shout-out to Microsoft's VCI (or value-chain initiative) team.