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MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...
Nielsen’s New Ratings Method Approved by Media Rating Council
The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...