With top-ranked AJ Dybantsa leading a new era, BYU basketball is generating national buzz, and now targeting elite 2025 ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

In the revenue sharing era, Nebraska must decide which teams that get the most revenue. Tom Shatel has a hunch on the sport ...

In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Joe Knight, executive director of UW's internal NIL and influencer marketing division, said the Huskies are in a strong spot ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

Georgia high school athletes Kate Harping and Caleb Holt secured NIL deals with Adidas, marking a significant step in the ...

Former Texas Tech QB Patrick Mahomes was in Oklahoma City to catch Game 2 of the WCWS. Here's what he said about NiJaree ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he ...

Hattiesburg High School wide receiver Tristen Keys has signed a Name, Image and Likeness deal with Adidas, becoming just the ...

Adidas is making a conscious effort as a brand to endorse both already established stars and the up-and-coming athletes of the next generation. The girls that adidas added to its team are ...

and Likeness (NIL) deals with sporting goods giant Adidas which are set to take affect during the next high school basketball season. The eight athletes now on board are rising junior guard ...