K-beauty cosmetics exports reached a record-breaking $13.4 billion in 2024. Read more at straitstimes.com. Read more at ...

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From glass skin to 10-step skincare routines, many of the most talked-about recent beauty trends were born in South Korea.

She continues: 'As far back as then skincare was for everyone regardless of status, gender and wealth. So appearance and beauty is engrained from a young age and it is as intuitive as combing your ...