Amazon Bets On NBA to Turbocharge Its Advertising Business
The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to ...
Amazon Sees NBA As Linchpin for Ad-Sales Efforts in 2025
With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to ...
Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney Says NBA Debut Highlights “Pivotal Year”
As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...
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Prime Video losing younger customers thanks to ad rollout
A new survey shows that the introduction of ads to Prime Video has hurt the streamer’s value in the eyes of some demographics ...
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Money blog: Netflix quietly increases its subscription prices
All eyes this week were on the Bank of England as a base rate cut from 4.75% to 4.5% was confirmed - but while that was expected, what was written in the Monetary Policy Committee's notes raised ...
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Evan Bourque delivers a cinematic spectacle for Netflix and Amazon's Fire TV
Independent, award-winning creative agency Mirimar, SixTwentySix, and director Evan Bourque have teamed up to create Secrets, a captivating commercial spot that seamlessly blends sharp humour, ...