Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Apple Intelligence offers built-in ChatGPT integration with others, including Google Gemini, coming down the road. One of Samsung’s marquee AI features is that its AI infrastructure is designed to accommodate third-party chatbots, starting with Google Gemini over its own Bixby AI assistant.

Samsung and Apple both have new flagship phones on the market. Which one should you buy? We compare the Galaxy S25 and iPhone 16 lineups to determine which is best.