This necklace, known as the Petra Shell, has quickly become the centerpiece of every It girl's wardrobe ... and timeless beauty—and are meant to be lived in, passed down, and cherished by ...

For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It's the turn of Berry Girl Makeup. It follows 2023's Strawberry Girl ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

There’s a new viral beauty trend sweeping TikTok, and it’s got people completely torn. Enter: yarn face makeup – a hyper-stylised look that’s equal parts nostalgic, creative and ...

From 2010 indie sleaze-coded side bangs to bright red strands, today's "angsty" hair movement is shaking up the beauty scene.

The trend is about more than just makeup. Europe wants to pour billions ... It's ‘Liberating' and ‘Freeing' to Know Girl Scouts Plan to Discontinue Two Iconic Cookie Flavors in 2025 ...

This even includes makeup. In recent years, the dominance of the “clean girl aesthetic” and barely ... influencers create videos about this trend,” he adds. The Evolution of High Impact ...

Promise. The emerging beauty trends of the moment feel a bit rebellious. As a beauty editor, I’m used to a “Florals for spring? Groundbreaking!” type of response when I ask makeup artists ...