MarTech on MSN15h
Why ROI is undermining B2B marketing effectiveness
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term ...
TechBullion1d
The Importance of Firmographic Data in Modern B2B Strategies
In the fast-evolving world of B2B marketing, data-driven decision-making is key to staying ahead of the competition. Among the many types of business intelligence, firmographic data plays a crucial ...
Daniel Macia Unveils ASTRAD’s AI-Powered ABM to Transform B2B Marketing
ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...
Demand Gen Report3d
The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...
TechBullion3d
How We Turned a Boring B2B Site into a Viral Traffic Machine
Why Traditional B2B SEO Fails Many B2B companies make a critical mistake: they focus on talking about their products and ...
CMSWire4d
The Not-So Hidden Inflation Crisis Inside B2B Marketing
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.