You know that trending makeup item you’ve been dying to try or fragrance you have your eye on? Now’s the time to add to cart ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Your wallet is going to be soooo happy to see this $7 alternative to TikTok's favorite "universal" lip shade. View Entire ...

Rare Beauty's Soft Pinch Matte Bouncy Blush was the grippy, lightweight, and hydrating product my makeup routine had been ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...