As much as I try to stay organized, it always seems like my kids' toys take over the house. LEGO bricks somehow find their ...

Sanrio's Hello Kitty & Friends transform into adorable building blocks, starring Hello Kitty, Kuromi, Cinnamoroll, and more in a U.S. release.

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

McDonald's has launched a Minecraft Movie meal featuring collectables 'crafted for adults.' The meal includes special items and exclusive toys.

A South Korean court has ordered K-pop girl group NewJeans to halt their independent activities and return to working with label ADOR. ADOR rejected NewJeans’ declaration and insisted that its ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.