Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

She shared with us why a strong brand is more than just a name or a logo—it’s an identity, a reputation, and a strategic asset. Voskaridou explained how companies invest heavily in branding ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

As Cultural Power takes centre stage as M+C Saatchi Group launches new AI-powered diagnostic tool and bold new brand identity ...

The Cultural Power Index tool, which was created by the group's consulting division, M&C Saatchi Consulting, will be used to ...

Orient introduced two limited editions of its popular Bambino to celebrate its 75th anniversary ✓ Daan goes hands-on here ✓ ...

The design team of the Mopar aftermarket brand of Stellantis in Auburn Hills has created an exclusive, limited-edition and ...

In February, the rooftop PV power station of Semir Apparel Co., Ltd. located in Minhang District, Shanghai, was successfully ...

The buzziest sneakers are collaborations with female designers. Here, we explore how legacy footwear brands are making space ...

What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...