She adds that brat summer offers more freedom than other movements such as 2019's 'hot girl summer,' suggesting ... easy marketing technique.. and the meme-ability and virality of it is what ...

the pop stans are officially celebrating the rise of a brat summer. What does it mean to be a brat? Brat girls are taking to social media to define what it means to be a brat. In many ways ...

“Hot girl summer, there’s expectations attached to that label,” Indeka says, “but Brat summer is more freeing ... marketing technique [...] ad the meme-ability and virality of it ...

It continues, “Soon, people who were absolutely not having a Brat Summer—CNN reporter Jake Tapper, Minnesota governor Tim Walz,—began to pile atop an already fragile meme,” declaring that ...

Charli xcx "throwing support behind a female candidate in the name of 'girl power' feels kind of ... the final nail in the coffin of the brat summer meme", wrote Mother Jones's Sophie Hurwitz.