Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Ad Meter gets an exclusive behind-the-scenes look at the making of Bud Light's Super Bowl 59 commercial starring Shane Gillis ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the ...

which ranks the best Super Bowl commercials from each year. Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse that nudged a ...

"First Delivery," the 90-second Super Bowl spot from Budweiser, emerged victorious in the 37th USA Today Ad Meter competition ...

Bud Light's "Big Men on Cul-de-Sac" Super Bowl commercial, featuring comedian Shane Gillis and singer Post Malone, has received a mix of praise and criticism since it aired on Sunday. Newsweek has ...

Bowl championship merchandise intended for the losing team is being sent overseas to help those in need. The NFL has partnered with the charity Good 360 for the past eleven years to distribute ...