Soft-launched on the new Wildcat Electra EV concept car ... global vice president, Buick and GMC. "Buick's new logo, use of the Electra naming series and a new design look for our future products ...

The Buick Wildcat EV debuted in 2022 as a way of previewing upcoming styling cues. Buick is updating its branding strategy with a new tagline, “Exceptional by design.” This new brand strategy ...