A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.

The Ordinary Serum Foundation is back in stock after returning to shelves in February 2025 and quickly selling out — but you shouldn’t wait forever to get your hands on it.

Boasting a surprising mint green colour that adapts to your skin tone, Judi Dench's makeup artist uses this cream as a lightweight alternative to foundation - and our beauty team approves.

Discover how New Voices Foundation empowers Black women in beauty through mentorship and funding. Meet four founders ...

An honest review of Clinique's Even Better Clinical Vitamin Makeup SPF 45, a serum-powered foundation that offers lightweight ...

Red's beauty team pick the best foundations of all time, from powders to liquids, lightweight to full coverage. Find the best ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The global CC cream market revenue was around US$ 434 million in 2021 and is estimated to reach US$ 890 million by 2031, growing at a compound annual growth rate (CAGR) of 7.1% during the forecast ...

CC creams are a magic wand in itself. They provide good coverage, even out your skin tone, and gives your skin a luminous ...

For many of us, concealer is the one makeup product that we won’t leave the house not wearing. When applied correctly, ...

It's her philanthropy. Named after Rihanna's grandparents and funded partially through her brands, the Clara Lionel Foundation is coming off a “refresh” that is poised to direct more funds toward ...

Fans of Erborian include none other than Kylie Jenner, who actually used the Erborian CC Red Correct as her base for the 2025 BAFTAs. The colour correcting cream is currently the top bestseller on ...