At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting in ...

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The ad subtly addresses the North-South language divide, delivering a powerful takeaway in a simple yet thoughtful way.

Cadbury chocolates has grown in India from being an alien treat to a popular modern sweet at the back of its 'meetha' (local expression for sweet) strategy, given India's love for sweet. It has grown ...

Cadbury has roped in uncles to “destroy Valentine's Day” by using what the FMCG giant calls a tried-and-tested method. After all, the ad reasons, trends like certain social media platforms and YOLO ...

Cadbury Dairy Milk’s latest campaign celebrates this power, encouraging people to look beyond their differences and embrace the sweetness of acceptance. In times when differences can build walls ...

As a bona fide Indian uncle, I am thrilled. FMCG giant Cadbury has recognised my power. Their new Destroy Valentine’s Day ad is all about the Indian uncle. To destroy the pernicious Valentine ...

The ad subtly reinforces this role by portraying English as an inclusive tool rather than a marker of elitism. Cadbury Dairy Milk India’s campaign does more than promote a product; it sparks a ...