According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Not cleaning your makeup is an invitation for bacteria. It can leads to breakouts, irritation and ick on a whole other level.

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Chemicals once widely used to do a variety of things, like make hairspray flexible and nail polish chip-free. Today, due to ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

Rose Siard, makeup artist and Rose and Ben Beauty founder ... “Alcohol helps it lift [from the fabric] to clean up the mess,” she says. This problem happens more often than not with foundation ...

For our Women's History Month series, 'MakeUp HerStory,' we're spotlighting the beauty founder who is redefining clean makeup for melanin-rich, sensitive skin one innovation at a time. Welcome to ...