U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

Diageo Plc duped the founders of a female-focused tequila brand into a deferred-payment sale structure by lying about plans ...

Tequila Herradura announced the U.S. launch of Herradura Blanco, a rare and historic tequila that embodies the roots of Casa ...

Like that of wine, tequila nomenclature can be overwhelming. Here's what sets silver and gold tequilas apart in terms of ...

These trade tensions spell trouble for numerous industries, including the booming spirits market. Canada and Mexico – two of ...

The company has long recognized that Canada's premium tequila market lags behind the U.S., and with these new trade barriers, access to high-end brands in Canadian liquor stores may become even ...

citing collabs with Kendall Jenner's 818 tequila brand, Levi's, Erewhon, and others. It pointed to the exposure it's scored from stars like Shawn Mendes and Kylie Jenner. Looking forward ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Gran Malo is a tequila brand co-created by YouTube content creator Luisito Comunica. (Courtesy of Gran Malo / Courtesy of Gran Malo) Since its launch in Mexico in 2021, Gran Malo has gained ...

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...