The brand first turned it into a literal case of beer with limited-time packaging called “Mondays Light.” It also unveiled a ...

The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The infamously slow animals are the stars of Coors Light's 2025 Super Bowl commercial. On Feb. 3, the beer brand released a 60-second version of the spot, which will appear as a 30-second ad ...

Patrick Mahomes and the Kansas City Chiefs snuck by Josh Allen and the Buffalo Bills yet again with a 32-29 victory at ...

Citi upgraded Molson Coors (TAP) to Neutral from Sell with a price target of $57, up from $47. The firm says its fundamental thesis has largely ...