Bluesky CEO Jay Graber made a splash at SXSW last week, showing up at her keynote event in a T-shirt that subtly poked fun at Meta founder Mark Zuckerberg. Or, at least it seemed like it was subtle.

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His post on X has already been seen 3.2 million times and counting. Bonkers numbers for a post that’s essentially a dude flexing on everyone else with the best taste in Hawaiian shirts around. The ...