Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers, as it ...

And can we take a moment for the packaging? Korean cosmetics are the Hello Kitty of beauty, with their cute, quirky, and Instagrammable designs. Who wouldn’t want a moisturizer shaped like a ...