New Delhi: De Beers has stepped up its marketing efforts in India, partnering with retailers and launching campaigns to promote natural diamonds in the hope of countering both the general slump in ...
De Beers Group is targeting teenagers in India, especially girls in the age group of 16 and 18, to grow its natural diamond sales in the country which has emerged is the world’s second largest ...
De Beers, one of the world’s leading diamond brands, expects retail diamond prices to remain firm amid strong demand. It anticipates the domestic diamond market to rise from $8.5 billion to $18 ...
Anglo American has begun initial talks with banks about listing its De Beers diamond unit, according to people familiar with ...
De Beers's move comes amid a rise in popularity of lab-grown diamonds, which typically cost at least 30-40% less than mined ...
captured in the ‘blood diamond’ moniker, and climate change. In this context, where has the combative marketing drive from De Beers been? In Anglo’s 2016 Integrated Report, the group said: ...
And for luxury diamond jewellers De Beers, it’s all about emboldening its customers to communicate the most powerful and brilliant version of themselves The jewellery we choose is an important tool in ...
Anglo American (OTCQX:AAUKF) (OTCQX:NGLOY) has launched talks with major banks about listing its De Beers diamond unit, ...
Read: Crisis at De Beers Is a Warning for $80 Billion Diamond Market Anglo recently took a $2.9 billion impairment on the value of De Beers, after last year announcing a $1.6 billion writedown.
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