At the same time, the world's largest streaming provider, Netflix, has around 66 million US subscribers and over 300 million ...

AI isn’t just changing entertainment — it’s redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers ...

While we've seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and ...

By Rick Porter Television Writer The record-setting audience for the Super Bowl in February wasn’t enough to stop a decline ... In fact, streaming’s share of all TV use in the United States ...

"This year, social network users are going to outpace TV ... and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.

Personalization is another key feature of streaming services. Advanced algorithms analyze users' viewing habits ... leading to a decline in cable subscriptions and a surge in cord-cutting.

Value perception is declining ... streaming services. Recommendation algorithms often fall short, offering generic trending lists instead of content tailored to individual tastes. As a result ...