This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay competitive. Growing Adoption of AI and Machine Learning – AI-driven ...

AI is not a future concept anymore in digital marketing; rather, it is the cause of efficiency enhancement, and better ...

This is an increase of 14.2% compared with 2019, and the digital spend is forecast to increase to $11.25 billion in 2021, an 18% increase. According to Ian Hale, vice president of commercial ...

San Diego, March 31, 2025 (GLOBE NEWSWIRE) -- NP Digital, a global leader in end-to-end digital marketing, released its second annual Digital Marketing Salary Trends Report for 2025, providing an ...

Fortunately, even as digital marketing has become a more complex and intricate investment, competitor analysis has become more sophisticated. As financial journalist Andrew Bloomenthal puts it, ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Gain the skills, confidence and credentials to lead data-driven digital marketing strategies that drive real business results. The digital economy moves fast—and businesses need marketers who can lead ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...