Doritos, one of the most popular snack foods in the world, weren't invented in a factory, but rather were first created in a restaurant inside Disneyland in Anaheim, California in the early 1960's.

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

Each year, millions of people tune in to watch the Super Bowl, but it's not just the game that draws them in—it's also the ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people wil ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

A group of Texomans connected over their love for the popular snack Doritos and made it into a Super Bowl commercial.